Kipchoge, however, acknowledges the inspirational role his family plays in his life, terming them his ‘ignition key.’Īs the cameras flashed during his unveiling as Kenya’s brand ambassador, Kipchoge introduced his family to Uhuru and Kenyans watching the live link from the Masai Mara Game Reserve. But just as his life is marked by duality and contrasts, the trigger of Kipchoge’s success draws interest.ĭespite his family living barely 25km away, this sporting icon chooses to spend the week in a basic room eating ‘simple’ meals prepared by the camp cook. From Monday to Saturday, running is a religion and the diary set in stone. From past interviews, he reveals his weekly routine. Kipchoge’s training regimen has received a fair share of interest. Kipchoge assured the president he would do his best to promote the country as a top travel destination. Uhuru praised Kipchoge for choosing to represent his country as a ‘Magical Kenya’ brand ambassador, calling it an act of patriotism. This time, Kipchoge is not tasked with breaking an athletic record, but rather the entire nation is betting on him to offer an athletic shot in the arm of a limping industry. With his recent unveiling by President Uhuru Kenyatta as Kenya’s new goodwill ambassador for tourism, the Greatest of All Time who coined the phrase ‘no human is limited’ finds himself in the glare of publicity yet again. Kipchoge, after all, is arguably one of the most famous Kenyans. Which Nike ambassador juggles a magazine interview decked in designer garments then shortly after hops on a boda boda to fetch livestock feed at the local market? Kipchoge, without doubt, may be a case study on how to handle fame. Then see the same person taking on chores at the Global Sports Communication ultra-rarefied training camp alongside junior athletes barely a week later.
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